ARTICLE 1. INTRODUCTION AND SCOPE
1.1. Purpose of this Cookie Policy
This Cookie Policy explains how PlayMarket ("PlayMarket," "we," "our," or "us") uses Cookies and similar technologies when Users access or interact with the Website.
This Policy is intended to provide clear and transparent information regarding:
what Cookies are;
why Cookies are used;
what categories of Cookies may be used;
how Users can control Cookie preferences;
how Cookies relate to advertising and analytics technologies;
and the rights available to Users under Applicable Data Protection Law.
This Cookie Policy supplements the Privacy Policy and should be read together with the Privacy Policy, Terms of Use, and other applicable legal documents published on the Website.
1.2. Scope
This Cookie Policy applies to:
the Website;
all webpages operated by PlayMarket;
mobile versions of the Website;
localized versions of the Website;
and any other online services that expressly reference this Cookie Policy.
It applies whenever Cookies or similar technologies are used in connection with the Website.
1.3. Definitions
For purposes of this Cookie Policy:
Cookies means small text files and comparable technologies stored on or accessed from a User's device for operational, analytical, security, advertising, or functional purposes.
Similar Technologies include technologies that perform functions comparable to Cookies, including:
Local Storage;
Session Storage;
Pixels;
Web Beacons;
Tags;
Scripts;
SDK technologies where applicable;
Device Identifiers;
Browser Storage;
and other similar technologies.
For simplicity, all such technologies are collectively referred to in this Policy as "Cookies."
1.4. Relationship with Other Policies
This Cookie Policy should be read together with:
Privacy Policy;
Terms of Use;
Advertising Policy;
and any additional privacy notices published by PlayMarket.
Where another document governs a specific processing activity, that document supplements this Cookie Policy.
1.5. Applicable Law
The use of Cookies is governed by Applicable Data Protection Law, including, where applicable:
the General Data Protection Regulation (GDPR);
the ePrivacy Directive and applicable national implementations;
the UK GDPR;
the Swiss Federal Act on Data Protection;
and other applicable privacy legislation.
Where mandatory legal requirements differ by jurisdiction, PlayMarket seeks to comply with the requirements applicable to the relevant User.
1.6. Consent
Where Applicable Law requires prior consent before non-essential Cookies are stored or accessed, PlayMarket will request such consent through an appropriate consent management mechanism before activating those technologies.
Users may withdraw or modify consent at any time using the available consent management tools.
Withdrawal of consent does not affect processing lawfully carried out before such withdrawal.
1.7. Essential Cookies
Certain Cookies are strictly necessary for the operation, security, stability, and functionality of the Website.
Such Cookies generally do not require prior consent where Applicable Law provides an exemption.
Without these Cookies, certain Website functions may not operate correctly.
1.8. Third-Party Technologies
Some Cookies may be placed by independent third parties providing services relating to:
analytics;
advertising;
embedded content;
security;
fraud prevention;
content delivery;
affiliate attribution;
social media integrations;
or other Website functionality.
PlayMarket does not control the independent processing activities of third-party providers acting as separate data controllers.
Users are encouraged to review the privacy and cookie documentation published by such providers.
1.9. Future Technologies
Internet technologies continue to evolve.
Accordingly, PlayMarket may implement additional technologies that perform functions comparable to Cookies where permitted by Applicable Law.
Such technologies shall be treated under this Cookie Policy unless otherwise stated.
1.10. Reservation of Rights
PlayMarket reserves the right to modify this Cookie Policy as necessary to reflect:
technological developments;
operational changes;
legal requirements;
regulatory guidance;
new Website functionality;
or changes affecting the use of Cookies.
Material updates will be reflected through an updated version of this Cookie Policy and, where required by Applicable Law, through appropriate User notifications or renewed consent mechanisms.
ARTICLE 2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES
2.1. General Information
Cookies are small text files that are downloaded to or stored on a User's device when the User visits a website.
Cookies allow websites to recognize a browser or device during the current session or during future visits and enable websites to operate efficiently, securely, and consistently.
Cookies generally do not contain information that directly identifies an individual. However, where Cookies are linked to identifiable information, they may constitute personal data under Applicable Data Protection Law.
2.2. Purpose of Cookies
Cookies help websites perform a variety of legitimate functions, including:
maintaining Website functionality;
improving performance;
enhancing security;
remembering User preferences;
supporting accessibility features;
measuring Website usage;
improving user experience;
preventing abuse;
supporting advertising services;
and ensuring the reliable operation of Website infrastructure.
Different Cookies serve different purposes and may operate for different periods of time.
2.3. How Cookies Work
When a User visits the Website, the browser may receive one or more Cookies.
During future visits, the browser may automatically return certain Cookie information to the Website or to authorized third-party services that originally placed those Cookies.
This process allows certain information or preferences to be remembered without requiring Users to repeatedly enter the same information.
2.4. Types of Technologies Covered
For the purposes of this Cookie Policy, the term "Cookies" includes not only traditional browser Cookies but also other technologies that perform similar functions, including where applicable:
Local Storage;
Session Storage;
IndexedDB;
Browser Cache technologies;
Pixels;
Web Beacons;
Tags;
JavaScript-based storage mechanisms;
Device identifiers used through web technologies;
SDK technologies where applicable;
and comparable technologies used for operational, analytical, advertising, or security purposes.
Regardless of the technology used, the principles described in this Cookie Policy apply unless otherwise specified.
2.5. First-Party Cookies
First-party Cookies are Cookies placed directly by PlayMarket.
These Cookies are generally used for purposes such as:
Website operation;
remembering User preferences;
maintaining language settings;
storing consent choices;
improving Website performance;
maintaining security;
and providing core Website functionality.
2.6. Third-Party Cookies
Third-party Cookies are placed by independent organizations whose services are integrated into or used by the Website.
Examples may include providers of:
analytics services;
advertising platforms;
embedded media;
content delivery services;
fraud prevention;
security technologies;
affiliate attribution;
social media integrations;
or other Website functionality.
The operation of Third-Party Cookies is governed by the policies of the respective third parties.
2.7. Session Cookies
Session Cookies remain active only while the User's browser session is open.
These Cookies are generally deleted automatically when the browser is closed.
Session Cookies are commonly used to:
maintain temporary Website functionality;
preserve session information;
improve navigation;
maintain security during browsing;
and support technical Website operations.
2.8. Persistent Cookies
Persistent Cookies remain stored on a User's device after the browser session ends until:
their expiration date;
manual deletion;
browser removal;
withdrawal of consent where applicable;
or replacement by updated Cookies.
Persistent Cookies may be used to remember User preferences across future visits.
2.9. Similar Technologies
Modern websites may use technologies that do not rely on traditional Cookies but provide comparable functionality.
Such technologies may support:
fraud prevention;
performance optimization;
Website functionality;
analytics;
advertising;
content delivery;
or technical operations.
Where Applicable Data Protection Law treats such technologies similarly to Cookies, PlayMarket seeks to apply equivalent privacy protections.
2.10. Cookies and Personal Data
Some Cookies may collect or generate identifiers that can reasonably be associated with an identifiable individual.
Where Cookie information constitutes personal data under Applicable Data Protection Law, such information is processed in accordance with:
the Privacy Policy;
this Cookie Policy;
Applicable Data Protection Law;
and, where required, the User's valid consent.
2.11. Cookies Do Not Access Device Content
Cookies generally cannot:
read files stored on a User's device;
access photographs;
access personal documents;
retrieve passwords stored outside the browser;
monitor unrelated applications;
or independently access information beyond the scope permitted by the browser and applicable web technologies.
However, Users should understand that Third-Party Services operating outside the Website may employ their own technologies subject to their own privacy practices.
2.12. Reservation of Rights
As Internet standards and browser technologies evolve, the technical implementation and capabilities of Cookies and similar technologies may also change.
PlayMarket reserves the right to adopt new technologies serving substantially similar purposes, provided that their use remains consistent with Applicable Data Protection Law and the principles described in this Cookie Policy.
ARTICLE 3. CATEGORIES OF COOKIES WE USE
3.1. General Principle
PlayMarket uses different categories of Cookies depending on the functionality of the Website, applicable legal requirements, User preferences, and the technologies implemented at a particular time.
Not every category described in this Policy is necessarily active at all times.
Some Cookies are always required for the operation of the Website, while others are activated only with the User's consent where required by Applicable Data Protection Law.
3.2. Strictly Necessary Cookies
Strictly Necessary Cookies are essential for the operation, security, and basic functionality of the Website.
These Cookies may be used to:
maintain Website functionality;
ensure secure navigation;
preserve session integrity;
remember privacy preferences;
store Cookie consent choices;
maintain security mechanisms;
prevent fraudulent activity;
protect against automated attacks;
balance server traffic;
and support technical infrastructure.
Because these Cookies are necessary for the operation of the Website, they generally cannot be disabled through the Cookie preference center where Applicable Law provides an exemption.
Blocking these Cookies may result in certain Website features becoming unavailable or functioning improperly.
3.3. Functional Cookies
Functional Cookies improve the usability of the Website by remembering certain User choices and preferences.
These Cookies may be used to remember:
language preferences;
interface settings;
display preferences;
accessibility options;
previously selected preferences;
consent choices;
regional settings;
or other customization options.
Functional Cookies help provide a more personalized browsing experience.
Depending on Applicable Law, some Functional Cookies may require User consent.
3.4. Performance Cookies
Performance Cookies help monitor the technical performance of the Website.
These Cookies may assist in measuring:
page loading speed;
server response times;
Website stability;
system availability;
technical errors;
browser compatibility;
device compatibility;
and general operational performance.
Information collected through these Cookies is generally used to improve Website reliability and functionality.
3.5. Analytics Cookies
Analytics Cookies help PlayMarket understand how Visitors use the Website.
Subject to Applicable Data Protection Law and User consent where required, Analytics Cookies may collect information relating to:
page views;
navigation paths;
session duration;
device types;
browser types;
approximate geographic regions;
traffic sources;
interaction with Website content;
and aggregated visitor behavior.
Analytics information helps improve Website performance, editorial quality, usability, and technical stability.
Where reasonably practicable, PlayMarket seeks to configure analytics services using available privacy-enhancing options.
3.6. Advertising Cookies
Advertising Cookies support the delivery and measurement of advertisements displayed on the Website.
Depending on applicable technologies and User consent where required, these Cookies may be used to:
display advertisements;
measure advertising effectiveness;
prevent advertising fraud;
limit advertisement frequency;
support contextual advertising;
support personalized advertising where legally permitted;
improve advertising relevance;
and generate aggregated advertising reports.
Advertising Cookies may be placed by PlayMarket or by independent advertising partners.
3.7. Affiliate Attribution Cookies
The Website may participate in affiliate programs that compensate PlayMarket when Users voluntarily follow referral links and complete qualifying actions with independent third parties.
Affiliate Attribution Cookies may be used to:
recognize referral sources;
attribute commissions;
prevent affiliate fraud;
verify qualifying referrals;
generate reporting statistics;
and administer commercial relationships.
These Cookies generally do not provide PlayMarket with Users' banking credentials, payment card information, passwords, or other confidential financial information.
3.8. Security Cookies
Security Cookies help protect both Users and the Website against unauthorized activity.
These Cookies may support:
fraud detection;
malicious activity detection;
session protection;
abuse prevention;
bot detection;
cybersecurity monitoring;
unauthorized access prevention;
and maintenance of Website integrity.
Security Cookies are generally considered necessary for the secure operation of the Website.
3.9. Preference Cookies
Preference Cookies store information that allows the Website to remember User choices across future visits.
Examples may include:
preferred language;
display settings;
regional preferences;
consent selections;
accessibility configurations;
interface customization;
and similar preferences.
These Cookies improve convenience but are not always essential for basic Website operation.
3.10. Third-Party Cookies
Some categories of Cookies may be placed by independent third-party providers whose services are integrated into the Website.
Examples may include providers of:
analytics;
advertising;
embedded media;
social media integrations;
fraud prevention;
security;
content delivery;
affiliate technologies;
or other Website functionality.
The collection and processing of information through such Cookies are governed by the respective third parties' legal documentation.
3.11. Future Cookie Categories
As Internet technologies evolve, PlayMarket may introduce additional Cookie categories or comparable technologies where reasonably necessary for:
Website functionality;
cybersecurity;
analytics;
accessibility;
advertising;
fraud prevention;
legal compliance;
or operational improvements.
Where new categories require User consent under Applicable Data Protection Law, appropriate consent mechanisms will be implemented before activation.
3.12. Reservation of Rights
The specific Cookies, technologies, providers, purposes, and retention periods used by the Website may change over time due to:
technological developments;
legal requirements;
regulatory guidance;
operational needs;
security improvements;
advertising platform updates;
analytics platform changes;
or modifications to Website functionality.
PlayMarket reserves the right to update Cookie categories accordingly, provided that such changes remain consistent with Applicable Data Protection Law.
ARTICLE 4. HOW AND WHY WE USE COOKIES
4.1. General Purpose
PlayMarket uses Cookies only for legitimate, specified, and transparent purposes consistent with the operation of the Website and Applicable Data Protection Law.
Cookies are used to improve functionality, enhance security, optimize performance, remember User preferences, support analytics, facilitate advertising technologies, and provide a reliable browsing experience.
The purposes described in this Article may vary depending on the technologies enabled, User preferences, and applicable legal requirements.
4.2. Operating the Website
Cookies are used to ensure that the Website functions properly.
This may include:
loading Website content;
maintaining navigation;
preserving technical settings;
supporting multilingual functionality;
maintaining session continuity;
remembering consent preferences;
ensuring compatibility across browsers and devices;
and enabling core Website features.
Without certain Cookies, parts of the Website may not operate correctly.
4.3. Website Security
Cookies help protect the Website, its infrastructure, and Users against security threats.
Security-related purposes may include:
detecting unauthorized access;
preventing malicious activity;
identifying suspicious behavior;
mitigating automated attacks;
preventing fraud;
maintaining session security;
protecting system integrity;
supporting cybersecurity investigations;
and preserving operational stability.
Security Cookies are generally considered necessary for the secure operation of the Website.
4.4. Remembering User Preferences
Cookies allow the Website to remember certain User choices between visits.
Examples include:
language preferences;
Cookie consent selections;
interface settings;
accessibility preferences;
regional settings;
display preferences;
and similar customization options.
These Cookies improve convenience and reduce the need to repeatedly configure Website settings.
4.5. Website Analytics
Subject to Applicable Data Protection Law and User consent where required, Cookies may be used to understand how Users interact with the Website.
Analytics Cookies help measure:
Website traffic;
visitor behavior;
page popularity;
navigation patterns;
session duration;
technical performance;
device characteristics;
browser compatibility;
and aggregated usage statistics.
The information collected assists PlayMarket in improving:
Website functionality;
editorial content;
navigation;
accessibility;
performance;
and overall User experience.
Where possible, privacy-enhancing configurations are implemented.
4.6. Performance Optimization
Cookies may be used to identify technical issues affecting the operation of the Website.
Performance-related processing may include:
monitoring page loading times;
identifying system bottlenecks;
improving server performance;
measuring Website responsiveness;
detecting technical failures;
evaluating browser compatibility;
and optimizing infrastructure.
Such information helps improve the reliability and stability of the Website.
4.7. Advertising
The Website may display advertisements delivered by independent advertising providers.
Subject to Applicable Data Protection Law and User consent where required, Cookies may be used for purposes including:
displaying advertisements;
measuring advertising performance;
preventing advertising fraud;
limiting advertisement frequency;
supporting contextual advertising;
supporting personalized advertising where legally permitted;
generating advertising reports;
and improving advertising relevance.
Advertising technologies may operate independently under the privacy policies of the respective advertising providers.
4.8. Affiliate Programs
PlayMarket may participate in affiliate marketing programs.
Where Users voluntarily follow affiliate links, Cookies or similar technologies may be used to:
identify referral sources;
attribute qualifying referrals;
calculate affiliate commissions;
prevent fraudulent referrals;
verify campaign performance;
and administer affiliate relationships.
Affiliate Cookies generally process technical referral information rather than confidential financial information belonging to Users.
4.9. Fraud Prevention
Certain Cookies assist in protecting the Website against:
fraudulent activity;
abuse;
automated traffic;
spam;
malicious software;
unauthorized access;
denial-of-service attacks;
and other threats affecting Website security.
Such processing contributes to protecting both Users and Website infrastructure.
4.10. Legal Compliance
Cookies may be used where reasonably necessary to:
comply with Applicable Data Protection Law;
maintain records of User consent;
demonstrate legal compliance;
satisfy regulatory requirements;
respond to lawful governmental requests;
establish legal claims;
defend legal claims;
and enforce legal rights.
Where legally required, consent records may be retained for evidentiary purposes.
4.11. Future Uses
As the Website evolves, Cookies may also be used for additional legitimate purposes consistent with:
technological developments;
operational improvements;
accessibility enhancements;
security requirements;
legal obligations;
and evolving industry standards.
Where Applicable Data Protection Law requires additional disclosures or User consent, PlayMarket will provide appropriate notice before implementing materially different processing activities.
4.12. Reservation of Rights
PlayMarket reserves the right to modify the purposes for which Cookies are used where necessary due to:
changes in Website functionality;
technological innovation;
legal requirements;
regulatory guidance;
security considerations;
operational needs;
advertising technologies;
analytics services;
or other legitimate business reasons.
Material changes affecting the use of non-essential Cookies will be reflected in an updated Cookie Policy and, where required by Applicable Data Protection Law, through renewed consent mechanisms.
ARTICLE 5. THIRD-PARTY COOKIES
5.1. General Information
The Website may use services provided by independent third parties that place or access Cookies and similar technologies on a User's device.
These third parties provide services that support the operation, security, analytics, advertising, content delivery, affiliate attribution, and other legitimate functions of the Website.
PlayMarket does not own or control the independent Cookie technologies implemented by such third parties.
5.2. Independent Data Controllers
Many third-party providers determine independently:
what information they collect;
how they process personal data;
the legal basis for processing;
how long information is retained;
how international transfers are performed;
how User rights are exercised;
and how their technologies operate.
Where a third party acts as an independent data controller, its processing activities are governed by its own legal documentation rather than this Cookie Policy.
Users are encouraged to review the privacy and Cookie policies published by each third-party provider.
5.3. Categories of Third-Party Providers
Depending upon the technologies used on the Website, third-party Cookies may be placed by providers of:
analytics services;
advertising platforms;
content delivery networks (CDNs);
cybersecurity services;
fraud prevention technologies;
consent management platforms;
affiliate marketing platforms;
embedded media providers;
social media integrations;
website performance monitoring;
infrastructure services;
and other technical or operational services.
The specific providers used by the Website may change over time.
5.4. Analytics Providers
Analytics providers may use Cookies to help measure:
Website traffic;
visitor behavior;
page performance;
navigation patterns;
technical performance;
audience statistics;
device information;
browser information;
and other aggregated usage information.
Where required by Applicable Data Protection Law, Analytics Cookies are activated only after obtaining the User's valid consent.
Where available, PlayMarket seeks to enable privacy-enhancing configurations offered by analytics providers.
5.5. Advertising Providers
Independent advertising providers may use Cookies for purposes including:
displaying advertisements;
measuring advertising effectiveness;
preventing advertising fraud;
limiting advertisement frequency;
supporting contextual advertising;
supporting personalized advertising where legally permitted;
optimizing advertising campaigns;
and generating advertising reports.
Advertising technologies may operate independently from PlayMarket.
PlayMarket does not determine the internal processing operations performed by independent advertising providers.
5.6. Affiliate Platforms
Affiliate marketing platforms may place Cookies or similar technologies to:
recognize referral links;
attribute affiliate commissions;
verify qualifying transactions;
prevent affiliate fraud;
generate reporting statistics;
and administer affiliate programs.
These technologies generally process technical referral information rather than confidential financial information belonging to Users.
5.7. Embedded Content Providers
The Website may include embedded content supplied by independent providers.
Examples may include:
videos;
interactive media;
maps;
widgets;
social media integrations;
publicly available content feeds;
or other embedded resources.
When Users interact with embedded content, the respective provider may independently place Cookies or similar technologies.
Such processing is governed by the provider's own privacy documentation.
5.8. Security Providers
Certain third-party security providers may use Cookies to:
detect malicious activity;
identify automated attacks;
prevent fraud;
maintain Website integrity;
investigate cybersecurity incidents;
and improve operational security.
These technologies contribute to protecting both Users and Website infrastructure.
5.9. International Processing
Many third-party providers operate internationally.
Accordingly, Cookies placed by third parties may involve the processing of information in countries outside the User's country of residence.
Where Applicable Data Protection Law requires safeguards for such transfers, the respective provider is generally responsible for implementing those safeguards where acting as an independent controller.
Additional information regarding international transfers is available in the providers' own legal documentation.
5.10. User Choice
Where required by Applicable Data Protection Law, Users may choose whether certain categories of third-party Cookies are activated through the Website's consent management platform.
Users may also:
adjust browser settings;
withdraw previously granted consent;
delete stored Cookies;
block future Cookies;
or manage Cookie preferences through the tools made available by individual third-party providers.
Disabling certain third-party Cookies may affect the availability or functionality of specific Website features.
5.11. Changes to Third-Party Services
PlayMarket may add, replace, suspend, or remove third-party providers at any time due to:
operational requirements;
security considerations;
technological developments;
legal requirements;
regulatory guidance;
business needs;
or changes in Website functionality.
Accordingly, the categories of third-party Cookies used by the Website may change over time.
5.12. Reservation of Rights
Nothing in this Cookie Policy shall be interpreted as creating responsibility on the part of PlayMarket for the independent privacy practices, Cookie technologies, security measures, legal compliance, or data processing activities of third-party providers acting on their own behalf.
Where Applicable Data Protection Law requires additional disclosures concerning new third-party Cookie providers, this Cookie Policy and, where appropriate, the Website's consent management mechanisms will be updated accordingly.
ARTICLE 6. COOKIE CONSENT AND USER CHOICES
6.1. General Principle
PlayMarket respects Users' privacy choices and, where required by Applicable Data Protection Law, obtains valid consent before storing or accessing non-essential Cookies on a User's device.
Users remain in control of their Cookie preferences and may modify or withdraw consent at any time using the methods described in this Policy.
6.2. Consent Banner
When required by Applicable Data Protection Law, the Website displays a Cookie consent interface upon a User's first visit or whenever renewed consent becomes legally necessary.
The consent interface may allow Users to:
accept all Cookies;
reject non-essential Cookies;
customize Cookie preferences;
review Cookie categories;
access this Cookie Policy;
access the Privacy Policy;
and manage future Cookie settings.
The appearance and functionality of the consent interface may evolve over time.
6.3. Freely Given Consent
Where consent is required, PlayMarket seeks to ensure that consent is:
freely given;
specific;
informed;
unambiguous;
capable of being withdrawn;
and obtained before non-essential Cookies are activated.
Consent is requested only where required under Applicable Data Protection Law.
6.4. Essential Cookies
Strictly Necessary Cookies are required for the secure and reliable operation of the Website.
Because these Cookies perform essential technical functions, they generally cannot be disabled through the Cookie preference center where Applicable Law provides an exemption.
Disabling such Cookies through browser settings may cause parts of the Website to function improperly or become unavailable.
6.5. Changing Cookie Preferences
Users may modify their Cookie preferences at any time.
Depending upon the technologies implemented on the Website, Users may be able to:
update Cookie selections;
enable previously disabled Cookie categories;
withdraw previously granted consent;
review consent history where available;
reset Cookie preferences;
or reopen the Cookie settings interface.
Changes generally apply prospectively and do not affect processing lawfully carried out before the change.
6.6. Browser Controls
Most modern web browsers provide settings allowing Users to:
delete stored Cookies;
block future Cookies;
restrict third-party Cookies;
receive notifications before Cookies are stored;
browse using private or incognito modes;
or otherwise manage Cookie behavior.
Browser controls operate independently of the Website's consent management system.
Users should consult the documentation provided by their browser developer for specific instructions.
6.7. Device-Level Controls
Some operating systems, browsers, and devices provide additional privacy controls affecting:
advertising identifiers;
tracking preferences;
cross-site tracking;
personalized advertising;
browser privacy settings;
or other privacy-related technologies.
The availability of such controls depends upon the User's device, browser, operating system, and software configuration.
6.8. Third-Party Controls
Certain third-party providers offer their own tools allowing Users to manage Cookies or advertising preferences directly through the provider.
Where such tools are available, Users may independently manage preferences in accordance with the provider's own legal documentation.
PlayMarket does not control the operation of such third-party preference tools.
6.9. Withdrawal of Consent
Where processing relies upon User consent, consent may be withdrawn at any time.
Withdrawal of consent:
does not affect processing lawfully performed before withdrawal;
applies only to future processing activities;
may affect certain optional Website functionality;
and may require the User to refresh or revisit the Website for changes to take full effect.
6.10. Refusing Cookies
Users are not required to accept non-essential Cookies in order to access the general informational content of the Website.
However, refusing certain categories of Cookies may reduce the availability, convenience, personalization, performance, or functionality of some Website features.
PlayMarket does not guarantee that every feature will function correctly when non-essential Cookies are disabled.
6.11. Consent Records
Where required by Applicable Data Protection Law, PlayMarket may maintain records demonstrating that valid Cookie consent has been obtained.
Such records may include technical information necessary to demonstrate compliance, including:
consent status;
consent timestamp;
consent version;
technical identifiers;
and other information reasonably necessary to document User choices.
These records are retained only for lawful compliance purposes.
6.12. Reservation of Rights
PlayMarket reserves the right to update its Cookie consent mechanisms where necessary due to:
changes in Applicable Data Protection Law;
regulatory guidance;
technological developments;
Website improvements;
implementation of new Cookie categories;
security requirements;
or operational changes.
Where renewed consent is legally required, PlayMarket will request such consent before activating the relevant non-essential Cookies.
ARTICLE 7. MANAGING COOKIES
7.1. General Information
Users have the ability to manage, modify, restrict, or delete Cookies through various methods depending on the browser, operating system, device, and technologies being used.
Managing Cookies allows Users to exercise greater control over how information is stored on their devices.
The available options may vary depending on the software and device configuration.
7.2. Browser Settings
Most modern web browsers provide tools that allow Users to manage Cookies.
Depending on the browser, Users may be able to:
view stored Cookies;
delete individual Cookies;
delete all Cookies;
block all Cookies;
block third-party Cookies;
allow Cookies only from selected websites;
receive notifications before Cookies are stored;
automatically delete Cookies when the browser closes;
or otherwise customize Cookie behavior.
Instructions for managing Cookies are generally available through the documentation provided by the browser developer.
7.3. Private Browsing Modes
Many browsers provide private or incognito browsing modes.
Although these modes generally reduce the storage of certain browsing information after a session ends, they do not necessarily:
prevent all Cookies;
prevent analytics technologies;
prevent network monitoring;
prevent tracking by Internet service providers;
or guarantee complete anonymity.
Users should not assume that private browsing completely prevents the collection or processing of information.
7.4. Mobile Devices
Mobile operating systems may provide additional privacy settings relating to:
advertising identifiers;
tracking permissions;
application privacy controls;
browser privacy settings;
personalized advertising;
and other tracking technologies.
The availability of these settings depends upon the operating system and device manufacturer.
7.5. Consent Management Platform
Where implemented, the Website provides a Cookie preference center that allows Users to:
review Cookie categories;
modify Cookie preferences;
withdraw previously granted consent;
grant additional consent;
reopen Cookie settings;
and review available Cookie options.
Changes made through the consent management platform generally apply to future processing activities.
7.6. Third-Party Preference Tools
Some third-party providers offer their own preference management systems allowing Users to:
opt out of certain advertising technologies;
manage analytics preferences;
control personalized advertising;
modify marketing settings;
or otherwise manage Cookie-related preferences.
Such tools operate independently from PlayMarket.
Users should consult the relevant provider's legal documentation for additional information.
7.7. Consequences of Disabling Cookies
Blocking or deleting certain Cookies may affect the operation of the Website.
Depending on which Cookies are disabled, Users may experience:
reduced functionality;
loss of saved preferences;
repeated Cookie notices;
limited personalization;
interrupted Website features;
reduced accessibility functionality;
degraded performance;
or incompatibility with certain Website services.
Strictly Necessary Cookies are particularly important for the secure and reliable operation of the Website.
7.8. Previously Stored Cookies
Deleting Cookies from a browser generally removes information previously stored on that device.
However, deleting Cookies does not necessarily:
delete information already lawfully processed;
withdraw previously granted consent automatically;
remove information retained under legal obligations;
or affect information independently maintained by third-party providers.
Where Users wish to exercise privacy rights relating to personal data, they should follow the procedures described in the Privacy Policy.
7.9. Multiple Devices
Cookie preferences are generally stored separately for each:
browser;
device;
browser profile;
operating system;
or application.
Accordingly, Users who access the Website from multiple devices or browsers may need to manage Cookie preferences separately for each environment.
7.10. Future Technologies
As browsers and Internet technologies evolve, new methods for managing Cookies and similar technologies may become available.
PlayMarket may support additional privacy management tools where appropriate and where consistent with Applicable Data Protection Law.
7.11. User Responsibility
Users remain responsible for configuring the privacy settings available on their own devices, browsers, and software.
PlayMarket cannot control browser settings selected by Users or the operation of third-party privacy management tools.
Users are encouraged to periodically review their browser and device privacy settings.
7.12. Reservation of Rights
PlayMarket reserves the right to modify the methods available for managing Cookies where necessary due to:
technological developments;
browser updates;
changes in Website functionality;
legal requirements;
regulatory guidance;
security considerations;
or operational improvements.
Where legally required, updated Cookie management options will be reflected in this Cookie Policy and, where applicable, in the Website's consent management platform.
ARTICLE 8. COOKIE RETENTION
8.1. General Principle
Cookies remain stored on a User's device for different periods depending on their purpose, technical implementation, browser configuration, and applicable legal requirements.
Some Cookies are removed automatically when a browsing session ends, while others remain stored until they expire, are manually deleted, or are otherwise removed.
PlayMarket seeks to retain Cookies only for as long as reasonably necessary to fulfill their intended purposes.
8.2. Session Cookies
Session Cookies exist only during an active browser session.
These Cookies are generally deleted automatically when:
the browser is closed;
the browsing session ends;
the session expires due to inactivity;
or the browser removes temporary session data.
Session Cookies are commonly used to maintain temporary Website functionality and secure navigation.
8.3. Persistent Cookies
Persistent Cookies remain stored after the browser session ends.
Such Cookies remain active until:
their predefined expiration date;
manual deletion by the User;
browser deletion;
withdrawal of consent where applicable;
replacement by updated Cookies;
or other technical removal.
Persistent Cookies are commonly used to remember User preferences across multiple visits.
8.4. Retention Periods
The retention period applicable to a particular Cookie depends upon factors including:
the purpose of the Cookie;
technical requirements;
operational needs;
browser implementation;
legal requirements;
consent status;
security considerations;
and service provider configuration.
Different categories of Cookies therefore have different retention periods.
8.5. Third-Party Cookies
Third-party providers independently determine the retention periods applicable to Cookies they place on a User's device.
PlayMarket does not control:
expiration periods;
renewal schedules;
deletion practices;
technical implementation;
or retention policies established by independent third parties.
Users should consult the legal documentation published by the respective third-party providers for additional information.
8.6. Consent Records
Where Applicable Data Protection Law requires evidence of valid consent, PlayMarket may retain limited records demonstrating a User's Cookie preferences.
Such records may include:
consent status;
consent version;
consent timestamp;
technical identifiers;
and other information reasonably necessary to demonstrate legal compliance.
Consent records are retained only for legitimate compliance purposes and for no longer than reasonably necessary under Applicable Law.
8.7. Browser Deletion
Users may delete Cookies at any time through their browser or device settings.
Deleting Cookies generally removes the information stored locally on the User's device.
However, deletion does not necessarily:
erase information already lawfully processed;
affect data retained under legal obligations;
remove server-side records;
withdraw previously granted consent automatically;
or delete information independently retained by third-party providers.
Separate requests may be necessary to exercise privacy rights under Applicable Data Protection Law.
8.8. Automatic Expiration
Many Cookies are configured to expire automatically after predefined periods established by the Website or the relevant third-party provider.
Upon expiration, the Cookie generally becomes inactive and may be automatically removed by the browser.
The exact timing depends upon browser behavior and technical implementation.
8.9. Security and Compliance Retention
Certain Cookie-related information may be retained separately from the Cookie itself where reasonably necessary for:
cybersecurity;
fraud prevention;
legal compliance;
dispute resolution;
demonstrating User consent;
establishing legal claims;
defending legal claims;
or complying with lawful governmental requests.
Such information is retained only where permitted or required by Applicable Law.
8.10. Changes to Retention Periods
Retention periods may change over time due to:
technological developments;
browser updates;
changes in Website functionality;
security improvements;
operational requirements;
regulatory guidance;
legal obligations;
or modifications made by third-party providers.
Where material changes affect non-essential Cookies, PlayMarket will update this Cookie Policy and, where required, obtain renewed User consent.
8.11. Data Minimization
PlayMarket seeks to minimize the storage duration of Cookie-related information wherever reasonably practicable and consistent with:
operational requirements;
Website functionality;
cybersecurity;
legal compliance;
and Applicable Data Protection Law.
Cookies are not retained longer than reasonably necessary for their legitimate purposes.
8.12. Reservation of Rights
PlayMarket reserves the right to modify Cookie retention periods where necessary due to:
legal requirements;
regulatory guidance;
technological innovation;
operational needs;
security considerations;
browser changes;
infrastructure updates;
or other legitimate business reasons.
Any material changes affecting Cookie retention practices will be reflected in an updated version of this Cookie Policy where required by Applicable Data Protection Law.
ARTICLE 9. INTERNATIONAL DATA TRANSFERS
9.1. General Information
Because the Website uses Internet-based infrastructure and may rely on international service providers, information collected through Cookies and similar technologies may be processed, stored, transmitted, or accessed in countries outside the User's country of residence.
Such international processing may occur only where permitted by Applicable Data Protection Law.
Where legally required, PlayMarket seeks to ensure that appropriate safeguards are implemented before personal data is transferred internationally.
9.2. International Service Providers
The Website may use international providers offering services including:
website hosting;
cloud infrastructure;
content delivery networks (CDNs);
analytics;
advertising technologies;
cybersecurity;
fraud prevention;
consent management;
website monitoring;
affiliate attribution;
and other operational services.
These providers may process Cookie-related information using infrastructure located in multiple jurisdictions.
9.3. Applicable Safeguards
Where Applicable Data Protection Law requires safeguards for international transfers, PlayMarket seeks to rely upon one or more legally recognized transfer mechanisms, including where appropriate:
adequacy decisions adopted by competent authorities;
Standard Contractual Clauses (SCCs);
International Data Transfer Agreements (IDTAs);
Binding Corporate Rules (BCRs);
approved certification mechanisms;
approved codes of conduct;
or other lawful transfer mechanisms recognized under Applicable Law.
The safeguards applied depend upon the particular service provider and the applicable legal framework.
9.4. Third-Party Providers
Many independent third-party providers integrated into the Website operate internationally.
Accordingly, Cookie-related information collected by such providers may be transferred to multiple jurisdictions under their own legal documentation.
Where third parties act as independent data controllers, they remain responsible for complying with Applicable Data Protection Law concerning their own international transfers.
Users are encouraged to review the privacy documentation published by each provider.
9.5. Legal Basis
Where Cookie processing requires User consent under Applicable Data Protection Law, any associated international transfer relying upon that processing shall likewise occur only after obtaining the necessary consent or relying upon another valid legal basis recognized by law.
Nothing in this Cookie Policy authorizes international transfers that would otherwise violate Applicable Data Protection Law.
9.6. Technical Nature of Internet Services
Modern Internet services frequently rely upon globally distributed infrastructure.
As a result, technical information associated with Cookies may pass through or be processed by servers located in multiple countries for purposes including:
content delivery;
cybersecurity;
fraud prevention;
infrastructure redundancy;
network optimization;
performance monitoring;
and technical maintenance.
Such processing may be technically necessary for the reliable operation of the Website.
9.7. Risks Associated with International Transfers
Privacy and data protection laws differ among jurisdictions.
Consequently, personal data processed internationally may become subject to legal frameworks different from those applicable in the User's country of residence.
Where required by Applicable Data Protection Law, PlayMarket considers the risks associated with international transfers and seeks to implement appropriate safeguards before relying upon such transfers.
9.8. User Rights
Where Applicable Data Protection Law grants Users rights relating to international transfers, Users may request information regarding:
the legal basis for transfers;
applicable safeguards;
categories of recipients;
categories of transferred information;
and other information required by Applicable Data Protection Law.
Such requests remain subject to:
confidentiality obligations;
protection of trade secrets;
security requirements;
contractual restrictions;
and other lawful limitations.
9.9. Future International Transfers
As the Website evolves, additional international providers may be engaged.
Where new international transfers require additional disclosures or safeguards under Applicable Data Protection Law, PlayMarket will update this Cookie Policy and implement any required legal protections before or at the time such processing begins.
9.10. Reservation of Rights
PlayMarket reserves the right to modify its international Cookie processing arrangements where necessary due to:
technological developments;
infrastructure changes;
legal requirements;
regulatory guidance;
security improvements;
operational needs;
or changes involving third-party providers.
Where material changes require renewed User consent or additional legal disclosures, PlayMarket will implement the appropriate consent mechanisms and update this Cookie Policy accordingly.
ARTICLE 10. CHANGES TO THIS COOKIE POLICY
10.1. Right to Update This Cookie Policy
PlayMarket reserves the right to amend, revise, supplement, replace, or otherwise modify this Cookie Policy at any time to reflect:
changes in Applicable Law;
new regulatory guidance;
judicial decisions;
technological developments;
updates to browser technologies;
implementation of new Website functionality;
changes to advertising technologies;
analytics platform updates;
security improvements;
operational requirements;
or other legitimate legal or business reasons.
Nothing in this Cookie Policy limits PlayMarket's ability to update its Cookie practices where required or permitted by Applicable Data Protection Law.
10.2. Effective Date
Each version of this Cookie Policy becomes effective on the "Last Updated" date published on the Website unless another effective date is expressly stated.
The most recent version of this Cookie Policy supersedes all previous versions from its effective date.
10.3. Publication of Updates
Updated versions of this Cookie Policy will be published on the Website.
Where appropriate, previous versions may be retained for:
legal compliance;
regulatory purposes;
dispute resolution;
historical reference;
internal administration;
or other legitimate purposes.
Users are encouraged to review this Cookie Policy periodically to remain informed about current Cookie practices.
10.4. Material Changes
Where Applicable Data Protection Law requires additional notice regarding material changes affecting the use of Cookies or similar technologies, PlayMarket will provide appropriate notice before or when such changes become effective.
Depending upon legal requirements and the nature of the changes, notice may include:
updates within the Cookie banner;
updates through the consent management platform;
notices displayed on the Website;
electronic communications where appropriate;
or other legally recognized notification methods.
10.5. Changes Requiring Consent
Where new categories of non-essential Cookies or materially different processing activities require renewed User consent under Applicable Data Protection Law, PlayMarket will obtain such consent before activating the relevant technologies.
Until such consent is obtained, the affected non-essential Cookies will not be activated where legally required.
10.6. Continued Use of the Website
To the extent permitted by Applicable Data Protection Law, continued use of the Website after publication of an updated Cookie Policy constitutes acknowledgment that the User has had an opportunity to review the revised Cookie Policy.
Where Applicable Law requires renewed consent, continued use of the Website alone shall not constitute valid consent for non-essential Cookies.
10.7. Historical Versions
PlayMarket may retain archived versions of this Cookie Policy where reasonably necessary for:
demonstrating legal compliance;
responding to regulatory inquiries;
resolving disputes;
establishing legal claims;
defending legal claims;
documenting historical compliance practices;
or satisfying legal recordkeeping obligations.
Archived versions do not necessarily govern current Cookie processing activities.
10.8. Interpretation
If any provision of this Cookie Policy is determined to be invalid, unenforceable, or inconsistent with Applicable Data Protection Law, such determination shall not affect the validity of the remaining provisions.
PlayMarket may revise the affected provisions to maintain legal compliance while preserving the original intent of this Cookie Policy wherever reasonably possible.
10.9. Reservation of Rights
PlayMarket reserves the right to:
introduce new Cookie technologies;
discontinue obsolete technologies;
modify consent mechanisms;
replace service providers;
update Website functionality;
strengthen security measures;
improve privacy protections;
or otherwise modify Cookie practices where legally appropriate.
Material changes will be reflected in an updated version of this Cookie Policy together with any notices or renewed consent required by Applicable Data Protection Law.
ARTICLE 11. CONTACT INFORMATION
11.1. Contacting PlayMarket
If You have any questions, comments, concerns, or requests regarding this Cookie Policy or the use of Cookies on the Website, You may contact PlayMarket using the contact information provided below.
Email:
[email protected]
PlayMarket will make reasonable efforts to respond to legitimate inquiries within the timeframes required by Applicable Data Protection Law.
11.2. Cookie-Related Requests
Users may contact PlayMarket regarding matters including:
Cookie preferences;
withdrawal of Cookie consent;
privacy questions;
information regarding Cookie categories;
information concerning international transfers;
requests relating to personal data processed through Cookies;
technical questions regarding the Cookie consent mechanism;
or other Cookie-related matters.
Where appropriate, requests should contain sufficient information to enable PlayMarket to identify the relevant processing activity.
11.3. Identity Verification
Where a request concerns personal data or privacy rights, PlayMarket may request reasonable information necessary to verify the identity of the requester before responding.
Verification measures will be proportionate to:
the nature of the request;
the sensitivity of the information involved;
applicable legal requirements;
and the risks associated with unauthorized disclosure.
11.4. Supervisory Authorities
Where Applicable Data Protection Law grants such a right, Users may contact the competent data protection supervisory authority in their jurisdiction if they believe that Cookie-related processing has been carried out in violation of applicable law.
Nothing in this Cookie Policy limits any statutory rights available under Applicable Data Protection Law.
11.5. Electronic Communications
Communications transmitted by ordinary email may not always be secure.
Users are encouraged to avoid transmitting highly sensitive information through unencrypted electronic communications unless appropriate security measures have been implemented.
Where reasonably necessary, PlayMarket may request that certain matters be handled through alternative communication methods.
11.6. Language
This Cookie Policy may be translated into multiple languages for the convenience of Users.
In the event of any inconsistency, ambiguity, or conflict between translated versions, the English version shall prevail unless mandatory provisions of Applicable Law require otherwise.
11.7. Relationship with Other Legal Documents
This Cookie Policy supplements, and should be read together with:
the Privacy Policy;
the Terms of Use;
the Advertising Policy;
and other legal documents published on the Website.
Where another legal document specifically governs a particular processing activity, that document supplements this Cookie Policy to the extent applicable.
11.8. Entire Cookie Policy
This Cookie Policy constitutes the complete Cookie notice governing the use of Cookies and similar technologies by PlayMarket in connection with the Website.
Additional notices presented through the Cookie consent platform or other service-specific disclosures supplement this Cookie Policy and do not replace it unless expressly stated.
11.9. Reservation of Rights
Nothing contained in this Cookie Policy shall be interpreted as limiting any rights or obligations arising under Applicable Data Protection Law.
PlayMarket reserves all rights available under applicable legislation relating to privacy, Cookies, electronic communications, information security, and the protection of personal data.