Instagram for iOS and iPad: Photos, Videos and Stories

Instagram is a social networking app for sharing and discovering photos and videos. It brings together personal updates, short-form video, messaging and content from creators and accounts that match your interests. The app is available for iOS and iPad, and is free to install.

Share updates and keep in touch

Use Feed to share photos and videos, including memories from trips or events. Stories and Notes are temporary updates that disappear after 24 hours. Reels let you create and watch short videos, while group chats and Close Friends provide ways to share with selected people.

Posts can be customised with templates, music, stickers and filters. These tools suit both quick everyday updates and more considered posts.

Find content based on your interests

Explore is a place to discover photos and videos from accounts you do not already follow. You can also watch videos from creators, find brands and small businesses, and browse products related to your personal style.

Instagram may be useful if you want one app for sharing visual updates, chatting with friends and browsing varied creator content. If you mainly want to view or share photos without social features, its messaging and discovery tools may be more than you need.

Availability and age rating

The listed age rating is 12+. Some Instagram features may not be available in every country or region, so the experience can vary depending on where you use the app.

How to install Instagram

1. Tap Download on this page to open Instagram’s listing in the Apple App Store.
2. Check that the listing shows Instagram as the app name and Instagram, Inc. as the developer.
3. Tap the install button in the App Store and follow the on-screen instructions.